Social Media Video Sizes for Every Platform in 2024
In 2024, video is key to social media success, but optimizing your content across different platforms can be tricky. Each social network has its own video size requirements, which can impact how your content performs. This guide breaks down the ideal video dimensions for top platforms like Facebook, Instagram, TikTok, YouTube, and more, so you can create videos that truly stand out.
Summary:
In 2024, optimizing your video content for social media is essential for maximizing engagement. Each platform has its own ideal video sizes and specifications.
- Facebook supports feed videos (1080 x 1350 px, 4:5) and stories (1080 x 1920 px, 9:16).
- Instagram recommends feed videos in square (1080 x 1080 px) or portrait (1080 x 1350 px), while stories and Reels should be 1080 x 1920 px (9:16).
- Twitter favors landscape (1280 x 720 px) or square (720 x 720 px) videos.
- LinkedIn supports landscape (1280 x 720 px), portrait (1080 x 1920 px), and square (1080 x 1080 px) videos.
- TikTok thrives with vertical videos (1080 x 1920 px, 9:16).
- YouTube recommends landscape videos (1920 x 1080 px, 16:9), while Shorts should be 1080 x 1920 px (9:16).
- Pinterest supports square (600 x 600 px) or vertical (600 x 900 px) feed videos and 1080 x 1920 px for Story Pins.
- Snapchat recommends 1080 x 1920 px for Snap Ads.
2024 Social Media Video Specs for Every Platform
With so many social media platforms, keeping track of their video specs can be tricky. Each platform has its own ideal video size to ensure optimal quality and engagement. This guide will help you navigate the perfect video dimensions for top platforms like Facebook, Instagram, TikTok, and more.
Facebook Video Sizes
Facebook continues to be a major player in the social media video space, offering a wide range of formats for both organic and paid content. Whether you’re posting to the feed, Stories, or using Facebook Ads, each format has its own size and aspect ratio requirements. Here’s a breakdown of the most common Facebook video specs:
Facebook Feed Videos:
- Resolution: 1080 x 1350 pixels
- Aspect Ratio: 4:5
Facebook Stories:
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Facebook Cover Videos:
- Resolution: 820 x 312 pixels
- Aspect Ratio: 2.63:1
Facebook Video Ads:
- Resolution: 1080 x 1080 pixels (for square videos)
- Aspect Ratio: 1:1 or 16:9 (landscape)
- Max File Size: 4 GB
- Max Length: 240 minutes
- Supported Formats: MP4, MOV, AVI
Instagram Video Sizes
Instagram is a visual platform where video content has become increasingly important. Whether you’re posting to the feed, Stories, IGTV, or Reels, it’s crucial to adhere to Instagram’s specific video dimensions for each format.
Feed Videos:
- Square: 1080 x 1080 pixels (1:1)
- Portrait: 1080 x 1350 pixels (4:5)
- Landscape: 1080 x 608 pixels (1.91:1)
Instagram Stories, IGTV, and Reels:
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Twitter Video Sizes
Twitter’s video format focuses primarily on landscape and square videos. Since Twitter is often used for quick engagement, ensure your videos are optimized for shorter attention spans and easy viewing.
Feed Videos:
- Landscape: 1280 x 720 pixels (16:9)
- Square: 720 x 720 pixels (1:1)
LinkedIn Video Sizes
Feed Videos:
- Landscape: 1280 x 720 pixels (16:9)
- Portrait: 1080 x 1920 pixels (9:16)
- Square: 1080 x 1080 pixels (1:1)
LinkedIn Stories:
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
TikTok Video Sizes
TikTok’s vertical format has taken the social media world by storm. Whether you’re sharing a video in-feed, as part of a TikTok Story, or an ad, maintaining a 9:16 aspect ratio is crucial for optimal viewing.
Feed Videos:
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
YouTube Video Sizes
As the largest video-sharing platform, YouTube is vital for marketers and content creators. YouTube’s video specs vary depending on the video format—whether it’s a standard video, Shorts, or an ad.
Standard YouTube Videos:
- Resolution: 1920 x 1080 pixels
- Aspect Ratio: 16:9
YouTube Shorts:
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Pinterest Video Sizes
Pinterest video Pins are a great way to increase engagement, with the platform supporting both square and vertical formats. Following the recommended specs will ensure your content looks sharp and reaches its full potential.
Feed Videos:
- Square: 600 x 600 pixels (1:1)
- Vertical: 600 x 900 pixels (9:16)
Pinterest Story Pins:
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Snapchat Video Sizes
Snapchat is known for its mobile-first, vertical content. Whether you’re running Snap Ads or creating a Story, using the recommended video specs will help you reach your audience effectively.
Snap Ads:
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Google Business Profile Video Sizes
Google Business Profile (formerly Google My Business) allows businesses to showcase videos directly on their profile, providing a great way to engage potential customers and highlight key aspects of your business. For your videos to look their best and load quickly, it’s important to follow Google’s specific video requirements.
Google Business Profile Videos:
- Resolution: 1280 x 720 pixels (Recommended)
- Aspect Ratio: 16:9
- Max File Size: 100 MB
- Max Length: 30 seconds
- Supported Formats: MP4, MOV
General Tips for Optimizing Videos
General Tips
- Quality Over Quantity: Ensure high-quality production with good lighting, clear audio, and stable footage.
- Keep it Short: Capture attention quickly with brief but impactful videos.
- Captions and Subtitles: Add captions to cater to viewers watching without sound.
- Mobile-Friendly: Optimize videos for mobile screens to reach more viewers effectively.
By following these guidelines, your videos will be optimized for each platform, enhancing engagement and ensuring a positive viewer experience. Happy posting and creating!
