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More Than Softball

This is the type of story we love to tell.

SixFour3 is a fantastic client, and they do an excellent job providing training and a state of the art facilities for young women learning fast-pitch softball. It’s evident when you walk through the door and see their commitment wall with all their past and present members who have committed to college teams.

We did a handful of videos and photography for them talking about their culture, what they have built and continue to build, and the top-tier training staff, which were all great, but when talking to their ownership, staff, and members, one thing we kept hearing was how much the parents enjoyed having a place to come with their kids and bond. A few of the parents told us they love coming to SixFour3 because it gives them a place to spend time together away from everything else in life. “this is their time,” is what they told us. That’s the story we wanted to tell!

This wasn’t a video we planned out!

After hearing this on production day at the facilities, we asked SixFour3 if we could tell this story; they loved it. We quickly pivoted our production timeline the day of so we could film this. The family wasn’t cast, didn’t go through a preinterview or anything; they were just there that day practicing softball. They were awesome!

This is the type of story we love to tell! It’s not about the features or services of the company; it’s about that hidden, unquantifiable benefit a company gives you. The feeling you didn’t realize you would get from using the product or service.

We can help your brand, nonprofit, or company tell these stories! These stories are what people want to see!

 

Some of our favorite stills.

Here’s some BTS from the shoot.

 

Here’s a quote from the owner Matthew Cooke

“Thank you DNAFILMCO! We can’t thank you enough for the creativity, quality and professionalism! Looking forward to our next project!!”

And one of our favorite BTS photos from the shoot.