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What does good editing look like (or sounds like)

Why Good Editing Should Never Be Cheap

There’s an excellent reason why good editing should never be cheap.

Editing is the final chance to tell your story and one of the most in-depth parts of the storytelling process. Editing can be broken down into multiple parts, including colour grading, audio mixing, sound editing, and visual effects. Each one of those skills takes years to master and no one ever comes close to mastering all of those skills.

A Breakdown of One of Our Latest Projects

Here’s the timeline of one of our/DNAFILMCO latest projects.


If you can’t tell what’s going on, I’ll break down a few things for you.

Key Stats of the Video

– There are 11 visual tracks and 9 audio tracks in this 2:20 video.
– 5 colour grading tracks
– 3 visual effect tracks
– 2 tracks for dialog
– 2 tracks for music
– 6 tracks for sound design (one of the tracks is being shared with the music tracks.)

Audio Complexity at :10:22

At :10:22, the most amount of audio tracks are being used at once, which is 8 out of 9. There’s a lot of sounds being used at that one point to immerse you in the video.

Dynamic Audio Mixing

There are multiple points of audio fading in and out or being raised or lowered depending on what we want you to hear at that one single moment.

The Importance of Pacing and Sound Design

Pacing (see my previous post about your video should feel like a Nirvana song) is one of the things that separates good editors from novice ones. Also sound design. We believe those two elements are the most overlooked in what we see from filmmakers/production companies.

The Skill Gap: Novice vs. Expert Editors

These are just a few of the things that separates the novice editor from the expert editors and now I hope everyone has a better idea of just how much skill separates the two and why its important to go with an expert video editor.

If you want to chat more about editing, please reach out to us here.

2807 Merrilee Dr. Suite E
Fairfax, VA 22031

☏  202.240.8006

✉  hello@dnafilmco.com

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